{"id":17709,"date":"2023-03-16T12:42:45","date_gmt":"2023-03-16T12:42:45","guid":{"rendered":"https:\/\/activum.es\/?p=17709"},"modified":"2023-09-11T09:10:16","modified_gmt":"2023-09-11T09:10:16","slug":"activum-real-estate-consulting-apuesta-por-la-transformacion-digital","status":"publish","type":"post","link":"https:\/\/activum.es\/en\/2023\/03\/16\/activum-real-estate-consulting-apuesta-por-la-transformacion-digital\/","title":{"rendered":"Activum Real Estate Consulting is committed to digital transformation \"Digitalise your SME\"."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17709\" class=\"elementor elementor-17709\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0209227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0209227\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fda696\" data-id=\"2fda696\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a24daa4 elementor-widget elementor-widget-text-editor\" data-id=\"a24daa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yesterday 15th March at IE Tower in Madrid, Marta Balaguer Director of Operations of Activum Real Estate Consulting attended as a guest at the round table on digitalisation in companies of the event \"Digitaliza tu Pyme\"; promoted by Banco Santander and IE.<\/p>\n<p>The event started with a welcome from Gonzalo Garland, Executive Vice President of IE Foundation and Blanca Sagastume, Executive Vice President of Santander Universities, Open Innovation &amp; Blockchain.<\/p>\n<p>Mosiri Cabezas from IE University talked about digitalisation and presented successful cases of digital transformation in companies.<\/p>\n<p>Isabel Puig, moderator and executives from different companies, including Marta Balaguer and professors from IE University, presented a wide range of topics at the round table.<\/p>\n<p>They were able to reflect on how SMEs approach the start of a digital transformation, what barriers they encounter in the process and where they are focusing in order to positively impact the entire infrastructure of their companies in this digitalisation process.<\/p><br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80aa6e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80aa6e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-035aa1e\" data-id=\"035aa1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec2ad2 elementor-widget elementor-widget-image\" data-id=\"0ec2ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/santa1.jpg\" class=\"attachment-large size-large wp-image-21304\" alt=\"\" srcset=\"https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/santa1.jpg 800w, https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/santa1-300x171.jpg 300w, https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/santa1-768x437.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-480e8b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"480e8b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf68d1e\" data-id=\"cf68d1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93f1b6b elementor-widget elementor-widget-text-editor\" data-id=\"93f1b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We share some of the contributions of our Director of Operations, Marta, during the round table; <em>\"We have identified the need to continue to address digital transformation as one of the main objectives of the company and its strategic planning. We are currently immersed in Data Management (with the aim of simplifying and streamlining processes).<\/em><em> <br \/><\/em><\/p><p><em>We want to put order to the data we handle and give us INFORMATION: of our product in marketing, demand obtained, the traceability of the same and operations. Our goal is to be more agile in decision making both at the level of campaigns (marketing), public management projects and provide a better service to our customers. <\/em><\/p><p><em>We have planned and \"mapped out\" the way to address this digital transformation and incorporate it into the company's value chain.<\/em><\/p><p><em>The biggest digitalisation problems we have encountered are the implementation costs and the time of the people who have to help the digital transformation and the communication of the new culture and way of working so that people are involved and push this new culture\". <\/em><\/p><p>The event was fired by Asier Gonz\u00e1lez, Director of Corporate Products at Santander Empresas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e234a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e234a61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af8013b\" data-id=\"af8013b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4654da1 elementor-widget elementor-widget-image\" data-id=\"4654da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/sant2.jpg\" class=\"attachment-large size-large wp-image-21305\" alt=\"\" srcset=\"https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/sant2.jpg 800w, https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/sant2-300x207.jpg 300w, https:\/\/activum.es\/wp-content\/uploads\/2023\/03\/sant2-768x531.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ayer 15 de marzo en IE Tower de Madrid, Marta Balaguer directora de Operaciones de Activum Real Estate Consulting asisti\u00f3 como invitada a la mesa redonda sobre la digitalizaci\u00f3n en empresas del evento \u201cDigitaliza tu Pyme\u201d; promovido por Banco Santander y el IE. El evento di\u00f3 comienzo con la bienvenida de Gonzalo Garland, vicepresidente Ejecutivo [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[529],"tags":[],"anio":[543],"class_list":["post-17709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activum","anio-543"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activum Real Estate Consulting apuesta por la transformaci\u00f3n digital \u201cDigitaliza tu Pyme\u201d<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activum.es\/en\/2023\/03\/16\/activum-real-estate-consulting-apuesta-por-la-transformacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activum Real Estate Consulting apuesta por la transformaci\u00f3n digital \u201cDigitaliza tu Pyme\u201d\" \/>\n<meta property=\"og:description\" content=\"Ayer 15 de marzo en IE Tower de Madrid, Marta Balaguer directora de Operaciones de Activum Real Estate Consulting asisti\u00f3 como invitada a la mesa redonda sobre la digitalizaci\u00f3n en empresas del evento \u201cDigitaliza tu Pyme\u201d; promovido por Banco Santander y el IE. 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