{"id":40361,"date":"2026-09-28T13:53:34","date_gmt":"2026-09-28T13:53:34","guid":{"rendered":"https:\/\/activum.es\/?p=40361"},"modified":"2026-09-28T13:59:22","modified_gmt":"2026-09-28T13:59:22","slug":"activum-presenta-kroma-living-y-arraygo","status":"publish","type":"post","link":"https:\/\/activum.es\/en\/2026\/09\/28\/activum-presenta-kroma-living-y-arraygo\/","title":{"rendered":"Activum presenta Kroma Living y ArrayGo, sus dos marcas de flex living y residencia de estudiantes"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"40361\" class=\"elementor elementor-40361\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53b70f0 e-flex e-con-boxed e-con e-parent\" data-id=\"53b70f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82325b elementor-widget elementor-widget-text-editor\" data-id=\"e82325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Activum presenta Kroma Living y ArrayGo, dos nuevas marcas que desarrollan su apuesta por el Living desde dos segmentos distintos: el flex living y las residencias de estudiantes. Cada una se dirige a personas y momentos vitales diferentes, pero ambas parten de una misma convicci\u00f3n: el alojamiento debe pensarse desde la experiencia de quienes lo habitan y apoyarse en una operaci\u00f3n s\u00f3lida.<\/p><p>El lanzamiento representa un nuevo paso en la evoluci\u00f3n de Activum, que ampl\u00eda su actividad hacia la gesti\u00f3n de soluciones residenciales en alquiler y combina su conocimiento inmobiliario con capacidades de asesoramiento y operaci\u00f3n.<\/p><p><strong>Kroma Living: el arte de sentirte como en casa<\/strong><\/p><p>Kroma Living desarrolla una propuesta de flex living en torno al <em>emotional living<\/em>. La libertad para elegir c\u00f3mo vivir, la facilidad en la experiencia cotidiana y la atenci\u00f3n al efecto que produce el espacio son los principios que articulan su identidad.<\/p><p>Su promesa, <strong>\u00abEl arte de sentirte como en casa\u00bb<\/strong>, expresa la idea de que el dise\u00f1o y el ambiente pueden contribuir a que un lugar se sienta propio. Freedom, Ease y Emotional Living son los territorios desde los que Kroma aborda una forma m\u00e1s flexible y personal de vivir.<\/p><p><strong>ArrayGo: crecer tambi\u00e9n forma parte de vivir<\/strong><\/p><p>ArrayGo est\u00e1 dirigida al \u00e1mbito de las residencias de estudiantes. Acompa\u00f1a a quienes comienzan la etapa universitaria y afrontan m\u00e1s autonom\u00eda, nuevas relaciones y experiencias. Su propuesta se articula en torno a Inclusion, Wellbeing, Experiences &amp; Growth: inclusi\u00f3n, bienestar, experiencias y crecimiento.<\/p><p><strong>\u00abGo, grow, repeat\u00bb<\/strong> resume una etapa de descubrimiento y avance. Array\u00b7Go entiende la residencia como parte de la experiencia universitaria y como un entorno que puede acompa\u00f1ar a cada estudiante en el proceso de convertirse en <strong>m\u00e1s capaz, m\u00e1s conectado y m\u00e1s t\u00fa<\/strong>.<\/p><p><strong>Una visi\u00f3n com\u00fan y una plataforma compartida<\/strong><\/p><p>Aunque se dirigen a p\u00fablicos distintos, Kroma Living y Array\u00b7Go cuentan con el respaldo de Activum y una plataforma com\u00fan que integra conocimiento del mercado, asesoramiento, tecnolog\u00eda y capacidad de operaci\u00f3n. Este modelo permite adaptar cada propuesta a las necesidades de su segmento y acompa\u00f1ar los proyectos a lo largo de su ciclo de vida.<\/p><p>Como parte de esta estrategia, Activum se ha fijado el objetivo de superar las <strong>1.000 camas bajo gesti\u00f3n a finales de 2027<\/strong>. Kroma Living y Array\u00b7Go representan dos expresiones de una misma evoluci\u00f3n: desarrollar marcas especializadas y experiencias residenciales distintas, apoyadas en la experiencia y la visi\u00f3n operativa de Activum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Activum presenta Kroma Living y ArrayGo, dos nuevas marcas que desarrollan su apuesta por el Living desde dos segmentos distintos: el flex living y las residencias de estudiantes. Cada una se dirige a personas y momentos vitales diferentes, pero ambas parten de una misma convicci\u00f3n: el alojamiento debe pensarse desde la experiencia de quienes lo [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":40367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"anio":[552],"class_list":["post-40361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes-activum","anio-552"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activum presenta Kroma Living y ArrayGo, sus dos marcas de flex living y residencia de estudiantes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activum.es\/en\/2026\/09\/28\/activum-presenta-kroma-living-y-arraygo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activum presenta Kroma Living y ArrayGo, sus dos marcas de flex living y residencia de estudiantes\" \/>\n<meta property=\"og:description\" content=\"Activum presenta Kroma Living y ArrayGo, dos nuevas marcas que desarrollan su apuesta por el Living desde dos segmentos distintos: el flex living y las residencias de estudiantes. Cada una se dirige a personas y momentos vitales diferentes, pero ambas parten de una misma convicci\u00f3n: el alojamiento debe pensarse desde la experiencia de quienes lo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activum.es\/en\/2026\/09\/28\/activum-presenta-kroma-living-y-arraygo\/\" \/>\n<meta property=\"og:site_name\" content=\"Activum Real Estate Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/activumtucasa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-28T13:53:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T13:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activum.es\/wp-content\/uploads\/2026\/09\/marcas_living.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipo 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