{"id":40370,"date":"2026-10-05T09:31:42","date_gmt":"2026-10-05T09:31:42","guid":{"rendered":"https:\/\/activum.es\/?p=40370"},"modified":"2026-10-05T09:34:35","modified_gmt":"2026-10-05T09:34:35","slug":"activum-lleva-kroma-living-y-arraygo-a-radio-intereconomia","status":"publish","type":"post","link":"https:\/\/activum.es\/en\/2026\/10\/05\/activum-lleva-kroma-living-y-arraygo-a-radio-intereconomia\/","title":{"rendered":"Activum lleva Kroma Living y ArrayGo a Radio Intereconom\u00eda"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"40370\" class=\"elementor elementor-40370\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53b70f0 e-flex e-con-boxed e-con e-parent\" data-id=\"53b70f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82325b elementor-widget elementor-widget-text-editor\" data-id=\"e82325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><b>Ricard Carmona particip\u00f3 en el programa de Elena Fraile para compartir nuestra visi\u00f3n del living y acercar las propuestas de nuestras nuevas marcas de flex living y residencias de estudiantes.<\/b><\/div><div>\u00a0<\/div><div>El pasado 1 de octubre, Ricard Carmona, director de Desarrollo de Negocio de Living de Activum, visit\u00f3 el programa <i>Intereconom\u00eda Inmobiliario<\/i>, dirigido por Elena Fraile. La participaci\u00f3n lleg\u00f3 pocos d\u00edas despu\u00e9s de la presentaci\u00f3n de Kroma Living y ArrayGo y permiti\u00f3 explicar qu\u00e9 queremos aportar con ambas marcas.<\/div><div>El programa dedic\u00f3 parte de su contenido al crecimiento del living y al papel que est\u00e1n adquiriendo el flex living y las residencias de estudiantes dentro de la inversi\u00f3n inmobiliaria. Un contexto en el que Activum est\u00e1 ampliando su actividad hacia la operaci\u00f3n de estos modelos residenciales.<\/div><div>\u00a0<\/div><div><b>Dos marcas para distintas formas de vivir<\/b><\/div><div>\u00a0<\/div><div><b>Kroma Living<\/b> se dirige a quienes buscan flexibilidad en su alojamiento y una experiencia cotidiana cuidada. Su propuesta de <i>emotional living<\/i> presta atenci\u00f3n al dise\u00f1o y al ambiente de los espacios, con el prop\u00f3sito de ayudar a que las personas se sientan como en casa.<\/div><div>\u00a0<\/div><div><b>ArrayGo<\/b> acompa\u00f1a a los estudiantes en una etapa de mayor autonom\u00eda, aprendizaje y nuevas relaciones. La marca entiende la residencia como parte de la experiencia universitaria y sit\u00faa el bienestar, la inclusi\u00f3n y el crecimiento personal en el centro de su propuesta.<\/div><div>Ambas cuentan con el respaldo de Activum y una plataforma que combina conocimiento inmobiliario con capacidad de gesti\u00f3n y operaci\u00f3n. Su desarrollo forma parte de una estrategia con un objetivo concreto: <b>superar las 1.000 camas bajo gesti\u00f3n a finales de 2027<\/b>.<\/div><div>\u00a0<\/div><div><b>Otras miradas sobre el mercado residencial<\/b><\/div><div>\u00a0<\/div><div>El espacio cont\u00f3 tambi\u00e9n con <b>Cristina Arias Baniela<\/b>, directora de Estudios de Tinsa, que analiz\u00f3 la evoluci\u00f3n del precio de la vivienda a partir de los datos de tasaci\u00f3n de la compa\u00f1\u00eda.<\/div><div><b>David Ortega Aguilar<\/b>, socio de REBS y director del M\u00e1ster Inmobiliario, destac\u00f3 el valor de la formaci\u00f3n para los profesionales del sector. Por su parte, <b>Guillermo Oviedo Teijelo<\/b>, director general de CUPA STONE Iberia, explic\u00f3 c\u00f3mo su modelo de negocio se adapta a diferentes soluciones residenciales.<\/div><div>Desde Activum agradecemos a Elena Fraile y a Radio Intereconom\u00eda la invitaci\u00f3n, y a Cristina, David y Guillermo que compartieran su experiencia con nosotros.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0ef1ec e-flex e-con-boxed e-con e-parent\" data-id=\"f0ef1ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ab6cf elementor-widget elementor-widget-video\" data-id=\"c7ab6cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2K5nT_NCh0w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1058283 e-flex e-con-boxed e-con e-parent\" data-id=\"1058283\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a05da6 elementor-widget elementor-widget-text-editor\" data-id=\"9a05da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a id=\"m_5441124011805640881OWA9cafbff2-7134-fb84-8b67-30760eac4b22\" href=\"https:\/\/intereconomia.com\/programas\/intereconomia-inmobiliario-01-10-2026-20261001-1012\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/intereconomia.com\/programas\/intereconomia-inmobiliario-01-10-2026-20261001-1012\/&amp;source=gmail&amp;ust=1791278629743000&amp;usg=AOvVaw2z4Sk2hf8mRPyf_xKAt3Uq\">Escuchar el programa en Radio Intereconom\u00eda<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ricard Carmona particip\u00f3 en el programa de Elena Fraile para compartir nuestra visi\u00f3n del living y acercar las propuestas de nuestras nuevas marcas de flex living y residencias de estudiantes.\u00a0El pasado 1 de octubre, Ricard Carmona, director de Desarrollo de Negocio de Living de Activum, visit\u00f3 el programa Intereconom\u00eda Inmobiliario, dirigido por Elena Fraile. La [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":40372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"anio":[552],"class_list":["post-40370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes-activum","anio-552"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activum lleva Kroma Living y ArrayGo a Radio Intereconom\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activum.es\/en\/2026\/10\/05\/activum-lleva-kroma-living-y-arraygo-a-radio-intereconomia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activum lleva Kroma Living y ArrayGo a Radio Intereconom\u00eda\" \/>\n<meta property=\"og:description\" content=\"Ricard Carmona particip\u00f3 en el programa de Elena Fraile para compartir nuestra visi\u00f3n del living y acercar las propuestas de nuestras nuevas marcas de flex living y residencias de estudiantes.\u00a0El pasado 1 de octubre, Ricard Carmona, director de Desarrollo de Negocio de Living de Activum, visit\u00f3 el programa Intereconom\u00eda Inmobiliario, dirigido por Elena Fraile. 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